I was cruising my archive today and I stepped on this collection of snapshots today.

These are from a fashion campaign I had the privilege to work on in Milan this winter. It is organized with AERA NY a real cool company that makes Luxury footwear handcrafted in Italy that does not have an impact.
We should be all more careful in these little acts we do on a daily basis, cause they could make a big difference on a large basis.

In my Darkroom in Milan I have converted every chemical to ECO-products after a little learning period and now I am back at making stunning prints without any problem. I have been so happy to work with them on this project but I really suggest to look at their website to understand their philosophy.

Back to photography it’s been a fun day fighting the cold winter time with a friendly team, having fun while a shared vision was coming alive. Many ideas are left for the next time, hopefully.

There’s a lot of possible fun in assignments if you work with the right people and you’re not following clichés.

Less is more.

Milano, Winter 2023. AERA NY Shoes fashion campaign.

 
Gabriele Lopez

Photographer based in Milan, Italy

https://www.gabrielelopez.me/
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